About JILL
JILL is WSN's new Paris show dedicated to fashion and accessory collaborations, one-of-a-kind pieces and limited editions. Conceived as a living, immersive moment rather than a conventional trade fair, it gathers designers, artisans, institutions and collectors in a temporary maison de la création in the Jardin des Tuileries, with a scenography by Jean-Baptiste Fastrez. Uniquely, JILL is both B2B and B2C: brands meet wholesale buyers and sell their unique pieces directly to the public across the same four days.
The name has history: JILL was an iconic fashion magazine launched in 1983 by Jean-Pierre Blanc, founder of the Hyères Festival. It returns as a yearly Paris show, every October, sitting within Première Classe inside the WSN family.
2–5 October 2026
Jardin des Tuileries, Paris
B2B + B2C
Inaugural, during Paris Fashion Week
Sell two ways at once: B2B and B2C
Most Paris shows are strictly trade. JILL opens the door to both. Buyers, professionals, collectors and press are there — and so is the public.
Brands can take wholesale orders from boutiques and, in the same four days, sell their one-of-a-kind and limited-edition pieces directly to shoppers. Two revenue lines from one stand: write an order with a buyer in the morning, sell a unique piece to a collector in the afternoon.
Why Exhibit at JILL?
Take wholesale orders from buyers and sell your unique and limited-edition pieces directly to the public, across the same four days.
A format that rewards the rare and the hand-made, one-of-a-kind work, collaborations and limited runs, rather than asking you to scale and discount.
An immersive scenography, a hors-les-murs trail across Paris, artisan ateliers, conferences and partners from museums to galleries put your work next to the people who write the season.
The first line-up
A tight, curated opening cast — young labels and established names, accessories and ready-to-wear side by side, with craft and collaboration the common thread.
More than the Tuileries: a Paris circuit
JILL extends beyond the gardens with a hors-les-murs trail across the city, linking spaces from India Mahdavi, Willy Maywald at the galerie Pierre Passebon, the Palais Galliera (the city's fashion museum), the galerie The Pill and the 0fr bookshop. Around the show there are artisan ateliers, conferences and parties — four days built to be walked, watched and felt, not just shopped. Early partners include Teintures de France, Lab Curated by, the International Library of Fashion Research in Oslo and Temple Magazine.
What's Shown
Collaborations
Limited Editions
One-of-a-Kind Pieces
Ready-to-Wear
Accessories
Jewelry
Craft & Artisanal
Emerging Designers
Frequently Asked Questions
What is JILL?
JILL is WSN's new Paris show dedicated to fashion and accessory collaborations, one-of-a-kind pieces and limited editions, held in the Jardin des Tuileries during Paris Fashion Week. It is both B2B and B2C: brands meet wholesale buyers and sell unique pieces directly to the public.
When and where does JILL take place?
JILL takes place in the Jardin des Tuileries, Paris, each October during Paris Fashion Week. The first edition is 2–5 October 2026.
What are the dates of the next edition of JILL?
JILL is held once a year in the Jardin des Tuileries, Paris, in October during Paris Fashion Week. The next two editions are scheduled for 2–5 October 2026 and October 2027.
Is JILL B2B or B2C?
Both. Buyers, professionals, collectors and press attend, and so does the public. Brands can take wholesale orders and sell their unique and limited-edition pieces directly to consumers during the show.
How do I exhibit at JILL?
Apply through Expo Connexion. We review your collection, check that the one-of-a-kind and limited-edition format fits, and handle the application and booth with the organiser.
Who is behind JILL?
JILL is directed by Jean-Pierre Blanc, founder of the Hyères Festival, and is part of WSN, sitting within Première Classe. The scenography is by Jean-Baptiste Fastrez.
A closer look
