About JILL
JILL is WSN's new Paris show dedicated to fashion and accessory collaborations, one-of-a-kind pieces and limited editions. Conceived as a living, immersive moment rather than a conventional trade fair, it gathers designers, artisans, institutions and collectors in a temporary maison de la création in the Jardin des Tuileries, with a scenography by Jean-Baptiste Fastrez. Uniquely, JILL is both B2B and B2C: brands meet wholesale buyers and sell their unique pieces directly to the public across the same four days.
The name comes from JILL, the fashion magazine Jean-Pierre Blanc launched in 1983. He also founded the Hyères Festival.
- Brands in the first line-up
- 15
- Days, during Paris Fashion Week
- 4
- Dates
- Next edition to be announced
- First edition
- 2–5 October 2026
- Frequency
- Yearly, every October
- Venue
- Jardin des Tuileries, Paris
- Format
- B2B + B2C
- Organiser
- Within Première Classe, part of WSN
Sell to trade buyers and the public at the same stand
Trade (B2B)
Take wholesale orders from boutiques. Buyers, professionals, collectors and press attend.
Public (B2C)
Sell one-of-a-kind and limited-edition pieces directly to shoppers, in the same four days.
Most Paris shows are strictly trade. JILL gives you two revenue lines from one stand.
Why exhibit at JILL
Two Revenue Lines
Take wholesale orders from buyers and sell your unique and limited-edition pieces directly to the public, across the same four days.
Built for Craft
A format that rewards the rare and the hand-made, one-of-a-kind work, collaborations and limited runs, rather than asking you to scale and discount.
A Cultural Programme
An immersive scenography, a hors-les-murs trail across Paris, artisan ateliers, conferences and partners from museums to galleries put your work next to the people who write the season.
Brands in the first edition
- Maison Fabre x Acne Studios
- Saskia Diez and Tsatsas
- Maison Rabih Kayrouz
- Kilomètre Paris
- Adam Jones
- Emma Bruschi
- Christine Phung
- Jean-Paul Lespagnard
- Stéphanie Coudert
- Milia Maroun
- 10.03.53
- Anatomie Vêtement
- Karah
- La Cage
- Vadi
Events across Paris during the show
Venues beyond the Tuileries
- Spaces from India Mahdavi
- Willy Maywald at the galerie Pierre Passebon
- Palais Galliera, the city's fashion museum
- Galerie The Pill
- The 0fr bookshop
Around the show
- Artisan ateliers
- Conferences
- Parties
Early partners
- Teintures de France
- Lab Curated by
- International Library of Fashion Research, Oslo
- Temple Magazine
What is shown at JILL
- Collaborations
- Limited Editions
- One-of-a-Kind Pieces
- Ready-to-Wear
- Accessories
- Jewelry
- Craft & Artisanal
- Emerging Designers
Photos from JILL
Questions about JILL
What is JILL?
JILL is WSN's new Paris show dedicated to fashion and accessory collaborations, one-of-a-kind pieces and limited editions, held in the Jardin des Tuileries during Paris Fashion Week. It is both B2B and B2C: brands meet wholesale buyers and sell unique pieces directly to the public.
When and where does JILL take place?
JILL takes place in the Jardin des Tuileries, Paris, each October during Paris Fashion Week. The first edition ran 2–5 October 2026; the next is expected October 2027.
What are the dates of the next edition of JILL?
JILL is held once a year in the Jardin des Tuileries, Paris, in October during Paris Fashion Week. The next two editions are scheduled for October 2027 and October 2028.
Is JILL B2B or B2C?
Both. Buyers, professionals, collectors and press attend, and so does the public. Brands can take wholesale orders and sell their unique and limited-edition pieces directly to consumers during the show.
How do I exhibit at JILL?
Apply through Expo Connexion. We review your collection, check that the one-of-a-kind and limited-edition format fits, and handle the application and booth with the organiser.
Who is behind JILL?
JILL is directed by Jean-Pierre Blanc, founder of the Hyères Festival, and is part of WSN, sitting within Première Classe. The scenography is by Jean-Baptiste Fastrez.