The Journal
Notes on going global.
Practical guidance for fashion brands on exhibiting abroad, building credibility and reaching the buyers who fill order books — drawn from the shows we represent across Paris, Dubai and Moscow.
Trade Shows · 16 June 2026
Why Who's Next is a great show for Indian manufacturers entering Europe
Most Indian manufacturers treat Paris as a sourcing trip. The ones who build lasting European clients go where the market is. For finished fashion, that's Who's Next, and here's why it works for a manufacturer, not just a brand.
8 min read
Export Guide · 16 June 2026
The EU-India window: what the trade deal means for Indian garment exporters
The EU-India trade deal is about to take duties on Indian garments to zero. INQOVA's analysis of India-Europe trade flows shows the duty is only the opening, and the months ahead decide who actually wins it.
8 min read
Brand Strategy · 16 June 2026
How to find a showroom in Paris during Fashion Week
A good showroom is one of the fastest ways into European wholesale, but finding the right one in Paris during Fashion Week, and getting in, is its own skill. The directory to use, how to match curation, how to negotiate fees, and the RUN x ANDAM showroom built differently.
9 min read
Trade Shows · 16 June 2026
JILL: Paris's new show for collaborations, one-off pieces and limited editions
WSN, the group behind Who's Next and Première Classe, is launching JILL: a new Paris show built around collaborations, one-of-a-kind pieces and limited editions, and open to both buyers and the public.
7 min read
Who's Next, Paris · 16 June 2026
25 and counting: Indian brands showing in Paris this September
The Indian brands we're taking to Who's Next in Paris this September. Womenswear built on handloom and hand embroidery, hand-woven leather, sculptural silver, plant-based luxury, playful homeware, and the list is still growing.
25 brands and counting
Field Notes · 15 June 2026
A day at Who's Next: business and emotions
Who's Next describes itself with two words you don't often see together: business and emotion. What a day on the floor actually feels like, from the empty hall in the morning to the tired walk out at night.
7 min read
Brand Strategy · 15 June 2026
How to wholesale in Europe: a guide for Indian brands
Wholesale is how most Indian brands scale in Europe, but it has its own rules, players and maths. The whole system mapped: who you sell through, how to price, how to prepare, and what to bring.
12 min read
Exhibitor Tips · 13 June 2026
Do's and don'ts at a fashion trade show: how to sell from your stand
A stand at a good show won't sell for you. The brands that leave with orders do a lot of small things differently, and almost all of them happen before the doors open. The edit, the pricing, the documents and the attitude that convert.
8 min read
Trade Shows · 29 May 2026
Interfabric Moscow: your gate to the Russian market
Russia is one of the largest textile markets where India has almost no presence. Getting in starts with being in the room where Russian buyers source, and that room is Interfabric, in Moscow.
9 min read
Export Guide · 14 May 2026
How to export to Russia: a practical guide for Indian textile exporters
Russia is one of the few large markets where Indian textile exporters are barely present. The opportunity in denim, knits and home textiles, how you get paid under RBI rupee rules, how goods move, and the rules to clear.
11 min read
Trade Shows · 29 April 2026
Matter and Shape: why everyone in design is talking about it
In two years Matter and Shape went from an unseen first edition to the design event people clear their fashion-week schedule for. The numbers behind the noise, and why a design or craft brand should care.
9 min read
Trade Shows · 14 April 2026
Première Classe: the best B2B show during Paris Fashion Week
For accessories and design-led ready-to-wear, Première Classe is the room worth a buyer's afternoon during Paris Fashion Week. Who comes, why it fits Indian craft, and how to tell if it's your show.
8 min read
Trade Shows · 30 March 2026
Who's Next Paris: why it's the best B2B trade show for a fashion brand
For contemporary fashion and lifestyle, Who's Next in Paris is the floor where European buyers walk. Here's what it is, who attends, what a stand can do for your order book, and the honest version of who it suits.
8 min read
Brand Strategy · 15 March 2026
Why your fashion brand should become an FDCI member
Membership in the Fashion Design Council of India is one of the cleaner credibility steps an Indian label can take. Here's who qualifies, what it costs, what it actually opens, and the part most people skip.
7 min read