The Journal
Notes on going global.
Practical guidance for fashion brands on exhibiting abroad, building credibility and reaching the buyers who fill order books — drawn from the shows we represent across Paris, Dubai and Moscow.
Market Insight · 21 July 2026
Which fashion brands are winning the French market right now?
Barbour is the most-searched fashion brand in France, and 70 of the top 100 are now shoe brands. What the PagesMode Top 100 says about comfort, craft and durability, and why we want an Indian brand on that list within 3 years.
10 min read
Trade Shows · 25 June 2026
Should Indian home manufacturers exhibit at Who's Next?
For 30 years Who's Next has put brands and the manufacturers who make their product under one roof. In January 2026 WSN added home, with Shoppe Object Paris, and the home-manufacturing seat is close to empty for India, right as the buyers started asking.
7 min read
Trade Shows · 25 June 2026
How do you prepare for Who's Next?
Booking Who's Next is the easy part; getting your booth ready is where brands win the trip or waste it. The prep we walk brands through: where your stand sits, how to price, how to ship DDP, and how to fill your booth before you arrive.
8 min read
Trade Shows · 25 June 2026
Is Bijorhca worth it for an Indian jewellery brand or manufacturer?
At the GJEPC France Market Insights webinar, Bijorhca's Sylvie Pourrat laid out what the Paris jewellery market wants from India, and how its show opens the door, for both brands and manufacturers, just as the EU duty falls to zero.
9 min read
Trade Shows · 16 June 2026
Is Who's Next a good show for Indian manufacturers entering Europe?
Most Indian manufacturers treat Paris as a sourcing trip. The ones who build lasting European clients go where the market is. For finished fashion, that's Who's Next, and here's why it works for a manufacturer, not just a brand.
8 min read
Export Guide · 16 June 2026
What does the EU-India trade deal mean for Indian garment exporters?
The EU-India trade deal is about to take duties on Indian garments to zero. INQOVA's analysis of India-Europe trade flows shows the duty is only the opening, and the months ahead decide who actually wins it.
8 min read
Brand Strategy · 16 June 2026
How do you find a showroom in Paris during Fashion Week?
A good showroom is one of the fastest ways into European wholesale, but finding the right one in Paris during Fashion Week, and getting in, is its own skill. The directory to use, how to match curation, how to negotiate fees, and the RUN x ANDAM showroom built differently.
9 min read
Trade Shows · 16 June 2026
What is JILL, Paris's new show for collaborations and limited editions?
WSN, the group behind Who's Next and Première Classe, is launching JILL: a new Paris show built around collaborations, one-of-a-kind pieces and limited editions, and open to both buyers and the public.
7 min read
Who's Next, Paris · 16 June 2026
Which Indian brands are showing in Paris this September?
The Indian brands we're taking to Who's Next in Paris this September. Womenswear built on handloom and hand embroidery, hand-woven leather, sculptural silver, plant-based luxury, playful homeware, and the list is still growing.
25 brands and counting
Field Notes · 15 June 2026
What is a day at Who's Next really like?
Who's Next describes itself with two words you don't often see together: business and emotion. What a day on the floor actually feels like, from the empty hall in the morning to the tired walk out at night.
7 min read
Brand Strategy · 15 June 2026
How does an Indian brand sell wholesale in Europe?
Wholesale is how most Indian brands scale in Europe, but it has its own rules, players and maths. The whole system mapped: who you sell through, how to price, how to prepare, and what to bring.
12 min read
Exhibitor Tips · 13 June 2026
How do you sell from your stand at a fashion trade show?
A stand at a good show won't sell for you. The brands that leave with orders do a lot of small things differently, and almost all of them happen before the doors open. The edit, the pricing, the documents and the attitude that convert.
8 min read
Trade Shows · 29 May 2026
Is Interfabric Moscow the way into the Russian textile market?
Russia is one of the largest textile markets where India has almost no presence. Getting in starts with being in the room where Russian buyers source, and that room is Interfabric, in Moscow.
9 min read
Export Guide · 14 May 2026
How can an Indian textile exporter sell to Russia?
Russia is one of the few large markets where Indian textile exporters are barely present. The opportunity in denim, knits and home textiles, how you get paid under RBI rupee rules, how goods move, and the rules to clear.
11 min read
Trade Shows · 29 April 2026
What is Matter and Shape, and why is everyone in design talking about it?
In two years Matter and Shape went from an unseen first edition to the design event people clear their fashion-week schedule for. The numbers behind the noise, and why a design or craft brand should care.
9 min read
Trade Shows · 14 April 2026
Is Première Classe the best B2B show during Paris Fashion Week?
For accessories and design-led ready-to-wear, Première Classe is the room worth a buyer's afternoon during Paris Fashion Week. Who comes, why it fits Indian craft, and how to tell if it's your show.
8 min read
Trade Shows · 30 March 2026
Is Who's Next the best B2B fashion trade show in Paris?
For contemporary fashion and lifestyle, Who's Next in Paris is the floor where European buyers walk. Here's what it is, who attends, what a stand can do for your order book, and the honest version of who it suits.
8 min read
Brand Strategy · 15 March 2026
Should your fashion brand become an FDCI member?
Membership in the Fashion Design Council of India is one of the cleaner credibility steps an Indian label can take. Here's who qualifies, what it costs, what it actually opens, and the part most people skip.
7 min read