Consulting and execution that moves you from a beautiful collection to a commercial system buyers can order from. Built with Myriam Sans-Arcidet, from the buyer's side of the table.
Buyers don't buy products. They buy commercial opportunities.
A buyer is taking a risk. They fear unreliable brands, not imperfect products. The order goes to the brand they believe will still be here next season.
Aesthetics open the door. Commercial credibility keeps it open. Buyers write orders for brands they trust to deliver, season after season.
Having a lookbook is not being buyer-ready. Having a price list is not having a pricing strategy. The gap between showing up and being ready to sell is where most brands lose.
Fail one and the conversation ends.
The first one decides the rest.
Sourcing and curation: the edit a buyer can read.
Product, pricing and messaging built to pass every filter.
Booth, conversations and selection that make buying easy.
Follow-up and systems that scale accounts and distribution.
Enter new markets deliberately, not by accident.
Collection, supply chain, pricing and brand story, structured to pass every buyer filter before you set foot on the floor.
Booth, conversations and selection, designed to make buying easy and the decision natural.
Follow-up, relationships and systems, built to turn first orders into lasting partnerships.
Every engagement starts with a brand review, so the programme and the investment match where your brand is. We share pricing directly after the review.
Two-hour online session
Led by Nil Gandhi + Myriam Sans-Arcidet
Best for: Brands that need to validate their wholesale and business model, and prepare their presentation to international buyers before a trade show.
Approximately four weeks
Led by Myriam Sans-Arcidet + Nil Gandhi
Best for: Brands that want structured support before, during and after the trade show.
Tailor-made
Led by Myriam Sans-Arcidet + Nil Gandhi
Best for: Brands looking for a long-term international development partner.
Myriam Sans-Arcidet
Co-founder, Sans Arcidet Paris
“I know what the buyer sees before you say a word.”
years selling Sans Arcidet Paris to premium retailers across Europe, Asia and North America
She knows what buyers look for, how they decide, and what makes them come back.
Buyer Ready Consulting is delivered with YAFE Studio, founded by Myriam. Its YAFE Method draws on her international wholesale experience to build collections that meet buyers' expectations, through:
Most consultants offer one perspective. We combine two into one path to international growth.
She reads the buyer
How international buyers actually decide, applied to your collection and your story.
We build the system
Pricing, wholesale, collateral and channels: the commercial engine that turns interest into revenue.
Free30 minutes
No commitment. A sharp read on what stands between you and your next wholesale milestone.
No pitch
Thirty minutes with our team, free. A real conversation, not a sales call.
Specific to you
Not a generic audit. A targeted read on your collection, pricing and buyer story.
One next step
Every call ends with clarity and a concrete direction forward.
Structured
A deeper read of your brand, and the starting point for every programme.
It is a focused consulting and execution programme that prepares a fashion brand to sell into international wholesale. We define the positioning and buyer story, edit the collection, build the pricing and wholesale logic, and produce the buyer-facing collateral, so the brand can present itself to European buyers with one clear commercial logic.
Brands preparing to exhibit at an international trade show, or to open wholesale in Europe, who want their collection, pricing, buyer story and sales materials to pass the filters a buyer applies before writing an order.
The work is led by Nil Gandhi, who builds the wholesale and commercial system, together with Myriam Sans-Arcidet, who brings more than twenty-five years on the buyer's side of the table. She reads how international buyers decide; we build the system behind the order.
Two ways. The easiest is a free 30-minute brand readiness call — no commitment, no pitch, ending with one clear next step. Or request a brand review: share your name, brand, email and phone, and once our team has approved your request we unlock a short questionnaire and set up your session.
Yes. The 30-minute brand readiness call is free and carries no obligation. It is a focused conversation about your brand, your collection and your market, and a sharp read on what stands between you and your next wholesale milestone. You can book a slot that suits you from the consulting page.
A buyer-ready brand and commercial foundation: defined positioning and brand story, an edited collection with hero products, real visual assets, buyer collateral such as a lookbook and linesheet, a coherent pricing and wholesale structure, and aligned website and social direction. The exact scope depends on the programme that fits your brand.
Pricing depends on the programme and the scope your brand needs. We share it directly once we have reviewed your brand review, so the recommendation and the investment are matched to where you actually are. Book your brand review to get a tailored proposal.