JILL: Paris's new show for collaborations, one-off pieces and limited editions

WSN, the group behind Who's Next, Première Classe and Matter and Shape, is launching a new show in Paris: JILL. The first edition runs 2 to 5 October 2026 in the Jardin des Tuileries, during Paris Fashion Week.

It's the first event built entirely around collaborations, one-of-a-kind pieces and limited editions. And it has a twist most Paris shows don't: it's open to buyers and to the public, so brands can take wholesale orders and sell their unique pieces directly to shoppers, in the same four days.

What JILL is

JILL bills itself as a fashion moment rather than a trade fair (WSN). The idea: fashion as a living culture, something you listen to, feel and discuss, not just buy. Designers, artisans, institutions and collectors gather in a temporary “maison de la création,” set between the Louvre and the Seine, with an immersive scenography by the designer Jean-Baptiste Fastrez.

The name has history. JILL was an iconic fashion magazine launched in 1983 by Jean-Pierre Blanc, the founder of the Hyères Festival, who has spent 40 years backing young creation. Now it returns as a yearly show, every October during Paris Fashion Week. It sits within Première Classe, as a new entry point to creation inside the WSN family.

The part that matters: B2B and B2C in one show

This is what makes JILL different, and worth your attention.

Most Paris shows are strictly trade. Buyers come, orders get written, the public stays out. JILL opens the door to both. Buyers, professionals, collectors and press are there, and so are fashion lovers, students, artists and the general public. Brands can sell their one-off and limited-edition pieces straight to consumers during the show, alongside meeting wholesale buyers.

For a brand, that's two revenue lines from one stand. You can write a wholesale order with a boutique in the morning and sell a unique piece to a collector in the afternoon. For the kind of work JILL is built around, one-of-a-kind and limited runs, direct selling often makes more sense than wholesale anyway, because the pieces are rare and the story sells in person.

It also changes who's in the room. JILL welcomes buyers, professionals, collectors and journalists alongside fashion lovers, students, artists and artisans. That mix builds a different kind of energy than a closed trade hall, and for a brand it means press, peers and paying customers in the same few days.

Who's behind it

JILL is directed by Jean-Pierre Blanc, the man behind the Hyères Festival, so it comes with real credibility in young, experimental fashion. WSN's CEO Frédéric Maus frames it as a new creative entry point within Première Classe, aimed at what today's consumers actually want. The designer India Mahdavi is involved too, opening her Paris Project Room as part of the programme (WSN).

The first line-up

The opening edition gathers young labels and established names, all showing collaborations, limited editions or one-of-a-kind pieces:

• Maison Fabre x Acne Studios, Saskia Diez and Tsatsas, Maison Rabih Kayrouz, Kilomètre Paris.
• Adam Jones, Emma Bruschi, Christine Phung, Jean-Paul Lespagnard, Stéphanie Coudert, Milia Maroun.
• 10-03-53, Anatomie Vêtement, Karah, La Cage and Vadi.

It's a tight, curated first cast, accessories and ready-to-wear side by side, with craft and collaboration as the common thread.

More than the Tuileries: a Paris circuit

JILL also runs a “hors les murs” trail across the city, linking spaces from India Mahdavi, Willy Maywald at the galerie Pierre Passebon, the Palais Galliera (the city's fashion museum), the galerie The Pill and the 0fr bookshop. Around the show there are artisan ateliers, conferences and parties. The four days are built to be walked, watched and felt, not just shopped.

It travels in serious company. Early partners include Teintures de France, Lab Curated by, the International Library of Fashion Research in Oslo and Temple Magazine. For a young brand, being placed inside that kind of cultural programme is worth as much as the sales, it puts your work next to museums, galleries and the people who write the story of a season.

Why it fits Indian brands

JILL is made for exactly what India does best: the hand, the one-off, the limited run, the collaboration. A craft-led Indian label with pieces that are genuinely unique fits this room better than a standard wholesale floor.

And the B2C side is a real opening. A brand can test how a Paris audience responds to its work, sell rare pieces at full price to the people who walk in, and meet serious buyers at the same time. For a label feeling out the European market, that mix lowers the risk of a first season abroad.

Picture a Delhi atelier doing hand-embroidered one-off coats, or a jeweller making limited runs in lost-wax silver. On a standard wholesale floor they're asked to scale and discount. At JILL they're asked for the opposite, the rarest pieces, the collaboration nobody else has, sold to a buyer or a collector who came for exactly that. The format rewards the work India is already good at.

How to take part

JILL sits inside the WSN family of shows we represent, alongside Première Classe and Matter and Shape in the Tuileries during Paris Fashion Week. We assess your collection, tell you honestly whether the one-off and limited-edition format fits, and handle the application end to end (see all our shows).

JILL is a new room, in a strong location, with a model that lets you sell two ways at once. For a craft-led Indian brand with unique pieces, the first edition is a chance to get in early. It runs 2 to 5 October 2026 in the Tuileries.

Tell us about your brand and we'll tell you if it's a fit. Apply here, or book a 30-minute call.