Should Indian home manufacturers exhibit at Who's Next?

Yes, and the home manufacturers who make the product should be there too. For 30 years Who's Next in Paris has run on two sides at once: the brands showing their collections, and the manufacturers who make the product, the garment factories, jewellery workshops and fashion-accessory producers who supply European labels and retailers. Both walk the same show, so a European buyer finds a collection to stock and a factory to produce their own line in the same three days.

Indian manufacturers have been on that second side the whole time, in clothing, jewellery and fashion accessories. India is a top-5 exhibiting country at Who's Next, and a lot of that is production, not just brands.

In January 2026, WSN added a category that changes the map. Home.

What did WSN add to Who's Next?

WSN, the group that runs Who's Next, brought Shoppe Object into the building. Shoppe Object is the biggest design and home trade show in the United States, born in New York in 2018, with 850+ brands at its August 2025 edition. Its owner, ANDMORE, signed with WSN to launch Shoppe Object Paris. The first edition ran inside Who's Next at Porte de Versailles, 17 to 19 January 2026. The next one runs 5 to 7 September 2026.

Shoppe Object Paris sits inside the show itself: tableware, furniture, accessories and décor in the same aisles as the clothing, and the same buyers walking both. WSN calls it a show within a show.

This wasn't a one-off. In spring 2024 WSN had already launched Matter and Shape, a design fair in the Jardin des Tuileries during Paris Fashion Week, run by WSN's Matthieu Pinet with creative direction by Dan Thawley. By 2026 it drew more than 13,000 buyers, architects and collectors. Two shows, one direction: WSN decided fashion and design belong in the same conversation.

Why does home mean new demand for manufacturers?

Home means new demand because the stores buying fashion now sell a way of living. Walk into Merci in Paris, or Fleux, or the home floor at Le Bon Marché. Ten years ago these sold clothes. Today they sell a linen shirt, a hand-knotted rug, a ceramic bowl and a brass necklace on the same visit. The clothing shop turned into a concept store, and the concept store turned into a one-stop shop for a way of living.

That store now needs home product to fill its floor. And WSN's own deck says the other half out loud: fashion brands are moving into home to grow. A fashion label launching a home line doesn't own a rug loom or a metal-décor workshop. It has to source one.

That's the demand: European retailers stocking home, and European fashion brands extending into home, both looking for someone to produce it, the same way they've looked to India for garments and jewellery for 30 years.

Right now the home-manufacturing seat at Who's Next is close to empty for India. The garment and jewellery producers are there. Very few carpet, home-textile, handicraft or home-décor manufacturers are, at the exact moment the buyers started asking.

What home product does India already make?

India already runs this category.

India makes hand-knotted and hand-tufted rugs, dhurries, block-printed and hand-embroidered home textiles, brass, bone, horn and wood décor, and beaded and metal accessories. The workshops that make these have supplied the world for generations. What they mostly haven't done is sit in front of the European home buyer at the show where that buyer already sources fashion.

WSN has always kept sourcing and product side by side. Who's Next runs a Sourcing & Solutions area next to the brand aisles, so the machinery to meet Indian manufacturers is already in the building. Home is the new lane inside it.

The numbers behind the door are real. The WSN network draws 45,000+ professional visitors from 133 countries, half of them decision-makers. Who's Next alone: 1,150 exhibitors, 38,000 visitors. The buyer and brand list runs from Merci, Smallable and Fleux to Le Bon Marché, Selfridges, Printemps, Galeries Lafayette and Isetan, plus museum shops and hospitality groups.

Is Shoppe Object Paris right for every workshop?

No, Shoppe Object Paris isn't for every workshop. It is curated, and the buyers price at a European level. A manufacturer whose finishing, consistency and minimums only work for the Indian market will struggle there. The ones who fit are the ones who can hold quality across an order and sit in the same room as European production standards without flinching.

If that's your workshop, the September 2026 edition is the one to aim at, and the first movers into home get the buyer relationships before the lane fills up.

We represent WSN's shows to Indian manufacturers and brands, and we screen for fit before anyone commits to a booth. If you produce carpets, home textiles, home décor or handicraft and you want an honest read on whether you belong at Shoppe Object Paris, book a call or apply here. We'll tell you straight.